Liquor Licensing

Liquor Licensing in Victoria: A Guide for Businesses

Liquor licensing in Victoria, is regulated by the Victorian Liquor Control Reform Act 1998, which aims to balance responsible service of alcohol with the diverse needs of businesses and the community. 

The regulatory framework ensures that the sale, supply, and consumption of alcohol occur in a manner that minimises harm while fostering a vibrant hospitality and retail industry.

Businesses and organisations in Victoria must hold a valid liquor license if they intend to sell or serve alcohol. 

Key Licensing Categories

The most common types of licenses include:

1.    On-Premises Licenses

  • Allows the sale of alcohol for consumption on the premises, such as in restaurants, bars, nightclubs, and cafes.
  • Often includes conditions related to trading hours and patron capacity.

2.    General Licenses

  • Permits the sale of alcohol for both on-premises consumption and takeaway. Commonly used by pubs and hotels.

3.    Packaged Liquor Licenses

  • For businesses selling alcohol in sealed containers for off-premises consumption, such as bottle shops and online retailers.

4.    Club Licenses

  • For registered clubs, such as sporting or social clubs, allowing alcohol sales to members and guests.

5.    BYO Permit (Bring Your Own)

  • Enables businesses like restaurants or cafes to allow customers to bring their own alcohol for consumption on-site.

6.    Temporary or Limited Licenses

  • For one-off events or short-term operations, such as festivals, markets, or private functions.


Application and Approval

To obtain a liquor license, businesses must apply to the Victorian Liquor Commission (VLC). The application process includes:

  • Submitting detailed plans of the premises.
  • Providing evidence of the business's suitability to serve alcohol responsibly.
  • Meeting zoning and local council requirements.
  • Consulting with the community in some cases, particularly for new licenses or extended trading hours.

Written Advice from Council

Written advice can be obtained, via application, from Council on whether your application meets planning requirements. However, we would suggest contacting our Business Concierge Service prior to making any such application.

Our Business Concierge Service can be contacted via [email protected] or phoning 03 5220 7111.

Responsible Service of Alcohol (RSA)

All staff involved in serving or supplying alcohol must complete the Responsible Service of Alcohol (RSA) training. This ensures they understand how to prevent alcohol-related harm, recognise intoxication, and comply with the law.

Harm Minimisation and Compliance

The liquor licensing framework emphasises harm minimisation to reduce alcohol-related issues, such as violence, public disturbances, and health risks. Licensees must adhere to conditions like:

  • Maintaining safe premises.
  • Not serving alcohol to minors or intoxicated patrons.
  • Complying with trading hours and venue restrictions.

Failure to comply can result in fines, suspension, or cancellation of a license.

Consumer Rights and Community Impact

Consumers in Victoria benefit from a regulated environment that prioritises their safety while offering diverse options for enjoying alcohol responsibly. Community members also have the right to provide feedback or object to licensing applications if they believe a license may negatively impact their neighbourhood.

Summary

Liquor licensing in Victoria strikes a balance between fostering a thriving hospitality industry and promoting responsible alcohol consumption. For businesses, understanding and adhering to the licensing framework is essential to operating successfully. For consumers, it ensures a safer and more enjoyable experience when purchasing or consuming alcohol.

Links

Liquor Control Victoria 
Responsible Service of Alcohol Training 
Liquor Control Reform Act 1998 
Application for Written Advice