Spending Pattern Reports

Spendmapp by Geografia is an advanced economic analysis tool that tracks consumer spending patterns using anonymised transaction data from banks and financial institutions. It categorises spending into local, visitor, and escape expenditure (money spent outside the region), providing valuable insights into economic activity.

For Golden Plains Shire Council, Spendmapp can be used to:

• Support local businesses by identifying spending trends and opportunities for growth,
• Attract investment by showcasing economic activity to potential investors,
• Plan events and initiatives by assessing their financial impact on local businesses,
• Understand escape expenditure to develop strategies that encourage residents to shop locally; and,
• Measure economic resilience by tracking spending before, during, and after external shocks, such as natural disasters or economic downturns.

By leveraging Spendmapp data, Golden Plains Shire Council can make evidence-based decisions to strengthen the local economy, improve business support programs, and enhance long-term economic sustainability.

We have access to far more detailed data but here is the summarised report for each month:

Please contact the Economic Development Unit on [email protected] if you require reports dating back to February 2020.